ARTICLES

Case Product Development in Automotive Industry

People create third-party automotive parts by looking at the current state of the automotive industry and looking for a part that can be improved functionally (and sometimes aesthetically/ergonomically).

An example of such a potential product is the automotive lighting component (headlight). Automotive product development requires collaboration between designers, engineers, suppliers, and regulatory bodies. Below is product development in the automotive industry using the product.

Concept Development

Considering the materials available and other things, generate some concepts about the proposed headlight. This can be based on efficiency, aesthetics, longevity, or functionality. Create easy-to-understand sketches for visualization purposes and how they can be integrated into a vehicle.

Design and Engineering

Using the appropriate channel convert the sketches into CAD models and collaborate with engineers to determine placement and performance. This can also include the probable use of advanced lighting systems. Furthermore, the engineering analysis should ensure the headlight meets every standard required.

Prototyping and testing

Make a prototype using 3D printing or a CNC prototype machine. Afterward, subject the prototype headlight to tests. These include brightness, beam pattern, and longevity. Optimize based on the feedback and test again. Every step must include rigorous quality control measures and comply with safety and regulatory standards such as brightness levels and beam patterns.

Develop a Manufacturing Plan

Develop manufacturing for the mass production of the lighting system. There are two options depending on the size of your business. One is buying the needed manufacturing systems and machines for your product, while the other is outsourcing to service providers. Get the necessary components and materials from the supplier.

Market and Launch

Develop a launching strategy and marketing campaign to create awareness about your product to the target audiences. After launching the headlight product and getting customer feedback about the performance or other product features. Use the feedback to improve the product.

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